Idea #76 - Porsche -30° +30° Campaign

For today's daily idea, Pradynik shared Porsche’s Taycan Cross Turismo x Johnny FPV ad campaign, which was boldly filmed on two identical tracks on opposite sides of the world the desert track in Abu Dhabi being a perfect 1:1 replica of the snow covered foothill in Finland.

The polarity of these locations created a sharp contrast between the environments of both the places, and gave us the ability to seamlessly compare the performance of the car under both of the extreme weather conditions.

We also watched the behind the scenes of the making of this video to understand better the cinematography and execution of the project. Johnny FPV, the drone pilot for the ad campaign spoke about the equipments used and gave us in-depth details on the functionality of the FPV (first-person view) drone camera.

From the concept to the execution of the absolutely impossible and impressive drone shots, this campaign was an absolute thrill to watch, and needless to say, was a huge success!

Written by: Arya Kastwar

Curated by: Shweta Singh