Idea #69 - The Branding of a Trash Can

Do you recognise this trash can? Surprisingly we've all seen it, but we tend to miss out the brand behind it. Today, we saw the brand Nilkamal and its unique strategy of adding its logo and other details on all its products - which many of us didn't pay attention to.

We also saw the trailer of 'Cities of Sleep' by Shaunak Sen - a feature length documentary.

While the trailer was shot intelligently and the narration was thought-provoking, what was common between the two ideas we saw was- in our day to day life we miss out on seeing and thinking about the little things. Today's discussion encourages us to notice things that we would usually ignore.

I shall plug in a quote hehe:

“Details make perfection, and perfection is not a detail.” – Leonardo Da Vinci

Link to the trailer:

Written and curated by Shweta Singh