Idea #26 - Prateek Kuhad's Tum Jab Paas

Prateek Kuhad is an indie singer-songwriter adored by the masses all across the country for his genius lyricism and concepts. His perception of the tiniest details and the way he puts it into words and music is widely acknowledged and loved.

Here we see a different side of human emotions and how they are conveyed under varying circumstances.

While it is true that words and facial expressions say everything that needs to be said, there remain certain nuances to human emotions that neither can quite capture. It is in the little gestures and actions that are often overlooked that the gravity of the matter lies.

In Tum Jab Paas, Prateek Kuhad has portrayed this precisely to its essence, showing not even a glimpse of the faces of the lovers, let alone giving them speech. Yet, the feelings and emotions were brilliantly relayed to the audience. From giving each other toffees to shaky legs, no part of the music video was even remotely unclear in what it was trying to portray.

Through this we we learn how cohesive visual storytelling can be put forth by playing with nostalgic associations with a universal appeal.

Written By: Arya Kastwar Curated By: Hetvi Kamdar