Idea #123 - The Graph of Creativity
Creativity is a product of consistency, not simply impulse. Here's how you maintain the balance between the two.
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Manya Kumar
Idea #74 - Brand Activation Campaigns
Case study of Coca-Cola and Lifebuoy's effective experiential advertising.
Hetvi Kamdar
Idea #70 - An AI Generated Rom-Com
Can bots be the death of creativity and independent filmmaking?
Himanshu Singh
Idea #68 - An Invention for Every Need
An idea a day truly keeps boredom at bay, and here we explored 165 of them!
Vinayak Khithani
Idea #67 - ASMR
Curious about why ASMR affects you the way it does? Well, read on to find out.
Hetvi Kamdar
Idea #65 - The Anomaly of Digital Fashion
Can digital fashion really be the pathway to sustainability? or is it just the new fad?
Sarath Sivan
Idea #61 - Hans Zimmer & The Soundtrack of DUNE
An insight into Oscar-winning composer, Hans Zimmer's process of creation.
Utkarsh Masand
Idea #60 - New Boy
A rollercoaster of emotions - all through the eyes of a small child
Arya Kastwar
Idea #59 - Why Do So Many Villains Drink Milk?
Food Psychology and Filmmaking - the symbiotic relationship
Hetvi Kamdar
Idea #58 - Jordan Peele's Get Out
The Social Thriller: With Humanity as the Antagonist
Himanshu Singh
Idea #57 - Calculating Emotional Vibrations
It's all about the 'vibes', but what does that really mean?
Vinayak Khithani
Idea #56 - How Video Was Invented
A timeline of the invention of videos - from static images, to television broadcasts
Hetvi Kamdar
Idea #55 - The New Norm & Al Show
A look into an extremely innovative (and compelling) advertising campaign by Oatly
Utkarsh Masand
Idea #54 - Realism in Animation
The power of animation, and how it can invoke real sentiments and experiences
Sarath Sivan
Idea #52 - Why Top Gun: Maverick Action Scenes Feel Unbelievably Real
Here's how the team of Top Gun Maverick mastered a perfect blend of practical effects and CGI to create a masterpiece
Rahul Rajeev
Idea #51 - How Mary Poppins Revolutionised Filmmaking
Mary Poppins (1964) and its long-lasting impact on the film industry
Shweta Singh
Idea #50 - The Craft Behind Succession
Decoding the hype around Succession, and why its compared to modern Shakespearean dramas
Himanshu Singh
Idea #49 - Right Here Right Now by Anand Gandhi
Anand Gandhi is now a revered filmmaker with his own unique voice, let's go back to his roots!
Sarath Sivan
Idea #48 - The French New Wave of Cinema
How a film movement originating in 1950s Paris, changed filmmaking forever.
Garv Sawlani
Idea #47 - Why Harry Potter's Musical Score is Mesmerising
Ever wondered why Harry Potter's musical score stays with you long after the film ends? Here's why
Utkarsh Masand
Idea #45 - How Aspect Ratio Makes a Film Whole
Ever wondered why there are black bars around a movie in the theatres, or why some movies seem wider or more claustrophobic than others?
Arya Kastwar
Idea #44 - Are Superheroes Really Heroes?
Good, Bad or Morally Grey? Pop Culture has given us many versions of a superhero - but what does a superhero really even mean?
Vinayak Khithani
Idea #43 - Every Story is the Same
Every story - across genres, across decades, and across continents - follows a similar structure - but how is it that we're still not bored?
Hetvi Kamdar
Idea #42 - Eva Stories
What if social media existed in the 1940s? Eva Stories is a powerful example of documentation being used the right way.
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